Daywey Chen
VIP經濟 : 會員權益之財務試算
會員權益的玩法很多元，大致上可分為兩類1.金錢相關 2. 非金錢相關。舉例來說金錢相關的權益像是產品價格上的優惠折扣、免運費、免諮詢費等都是最常見的手法。非金錢相關的像是專屬的熱線、專屬的服務人員、專屬的VIP活動、付款條件上的優惠(例:不需要訂金)、更短的到貨時間、免排隊...
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Daywey Chen
Jun 10, 20203 min read
VIP經濟 : 打造會員機制
企業的客戶可分為兩大類，既有客戶及新客戶。新客戶的開發成本高，根據哈佛商業評論，發展新客戶的成本是挽留好客戶的5倍。近幾年我也在公司裡發現此趨勢。我們公司既有客戶占每年的營收約35%，這些客戶的成本及經營成本(時間、預算)遠低於開發新戶。如此高的既有客戶占比讓我們決定打造一個會員
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Daywey Chen
May 20, 20201 min read
Inspiration Cheat Sheet for Money Generation is now available on Amazon Bookstore!
LINK: amazon.com/author/dayweychen
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Daywey Chen
Jan 17, 20203 min read
Why your A/B testing results may be false?
In the digital age, and with the support of technology. Testing have become very popular in the business environment. Business setup up diff
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Daywey Chen
Nov 23, 20192 min read
The tactic of asking questions under different types of conversation
Some professionals such as journalist, doctors, attorneys are taught to ask questions as part of their training. But not all people has the.
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Daywey Chen
Sep 11, 20193 min read
Why do incumbent brands change their logo?
We spot that brands change their logos after some period on the market. Why? Will changing the brand logo turn the company into profit? Will
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Daywey Chen
Sep 1, 20194 min read
Formulating a business model that sells
Lets look into 6 areas where the company can build up its competitive advantage to fight off the competitors. At the end of the day, if you
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Daywey Chen
Aug 24, 20194 min read
What to do when your competitors start giving out your product & services for FREE!
You are an incumbent on the market, making decent profits from your product & services, then out of nowhere your new competitors roll out pr
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Daywey Chen
Aug 6, 20193 min read
8 Steps to formulating your content marketing strategy
As content become overly pervasive due to the internet. People have become more and more selective about the content that they would like to
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Daywey Chen
Jun 23, 20194 min read
The Decoupling of the Business Industry
Business today are decoupling. Decoupling is the separation of the customer value chain. Decoupling a is the critical business model that d
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Daywey Chen
Apr 20, 20193 min read
Content Marketing V.S. Toolkit Marketing
In general content marketing is a good way to attract potential customers and at the same time retain old customers through continuous...
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Daywey Chen
Mar 20, 20192 min read
An example of a badly aligned corporate identity and visual identity
Having a good strong corporate identity is not enough! You need to translate your identity into a visually comprehensible image for your...
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Daywey Chen
Mar 10, 20193 min read
What does your brand stands for? Help create an image that your customers want to be seen as
Your customers want to be perceived as a certain image to others, and if your brand helps them to achieve that, they will choose you over...
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Daywey Chen
Mar 2, 20193 min read
Branding ! whats the one thing that you want your customers to remember?
Don't try to be everything to everyone, your customers don't have the time to remember the 10 things you are! To find the one sole image...
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Daywey Chen
Feb 11, 20194 min read
More is not better! shift your mindset away from the quantity game
Are you working your ass off, trying to keep all your customers happy? Yet your business seems to struggle, your revenue may be rising...
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Daywey Chen
Jan 21, 20193 min read
Building a Single Customer View
You must centralize the management of your company's marketing efforts in order to create great customer satisfaction As your business...
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Daywey Chen
Dec 10, 20182 min read
Why do people share post on Social Medias?
Why do you share a post? Do you share mostly because it is a great piece of content? Or do you share it because the content tells...
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Daywey Chen
Dec 2, 20183 min read
Can your marketing become a profit center?
Everyone would agree that marketing is cost, but can marketing become a profit center? Can marketing become a profit center? To serve...
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Daywey Chen
Dec 1, 20184 min read
21世紀行銷 – 從行銷1.0走到行銷4.0
行銷1.0 著重於產品及產品製造，將有限的產品選擇推銷給廣大的群眾市場，最好的例只為在當時1970年代時的福特汽車只推出黑色款汽車。 行銷2.0 客戶在有限的資訊渠道，開始有法比價，企業此時的行銷策略從「賣出」轉至「符合及滿足使用者需求」。 行銷3.0...
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Daywey Chen
Dec 1, 20182 min read
行銷、業務? 傻傻分不清楚 ?
行銷在做什麼呢? 與業務有什麼差別? 行銷與業務兩者之間有許多共同之處也有不同之處，簡而言之行銷與業務最終目的都是要成交客戶，把訂單帶回來，將市場越做越大，將業績越做越好。但在這過程中行銷團隊主要工作為大量的去接觸市場潛在客戶、大量的去宣傳公司的品牌及價值，譬如說廣告文宣的...
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