Daywey Chen
Why your A/B testing results may be false?
In the digital age, and with the support of technology. Testing have become very popular in the business environment. Business setup up diff
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Daywey Chen
Dec 13, 20192 min read
Marketing Analytics: Unsupervised Learning Model & Supervised Learning Model
Why is marketing analytics important? Mainly because, customers are demanding more personal and integrated services as they interact with..
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Daywey Chen
Nov 23, 20192 min read
The tactic of asking questions under different types of conversation
Some professionals such as journalist, doctors, attorneys are taught to ask questions as part of their training. But not all people has the.
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Daywey Chen
Nov 8, 20193 min read
How to effectively cost down your business?
Cost down doesn't mean to go screaming at your managers to get them all to reduce their budget. Cost down should be broken down into levels.
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Daywey Chen
Oct 11, 20192 min read
Know when to walk away from a deal with BANTA: Best Alternative to a Negotiated Agreement.
Why is that we make a deal that makes us worst off than a no deal situation? Why is that we walk away from a deal that makes us better off
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Daywey Chen
Sep 28, 20193 min read
Successful negotiation by focusing more on the other party's issues
During a negotiation, we often concentrate too much on ourselves. We concentrate on what we are trying to get out of from this negotiation.
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Daywey Chen
Sep 11, 20193 min read
Why do incumbent brands change their logo?
We spot that brands change their logos after some period on the market. Why? Will changing the brand logo turn the company into profit? Will
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Daywey Chen
Sep 1, 20194 min read
Formulating a business model that sells
Lets look into 6 areas where the company can build up its competitive advantage to fight off the competitors. At the end of the day, if you
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Daywey Chen
Aug 24, 20194 min read
What to do when your competitors start giving out your product & services for FREE!
You are an incumbent on the market, making decent profits from your product & services, then out of nowhere your new competitors roll out pr
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Daywey Chen
Aug 6, 20193 min read
8 Steps to formulating your content marketing strategy
As content become overly pervasive due to the internet. People have become more and more selective about the content that they would like to
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Daywey Chen
Jun 23, 20194 min read
The Decoupling of the Business Industry
Business today are decoupling. Decoupling is the separation of the customer value chain. Decoupling a is the critical business model that d
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Daywey Chen
Jun 7, 20192 min read
中美貿易戰 誰厲害?
中美貿易戰表面上看起來是一個經濟之戰，但他其實是一個國際政權的抵制。美國川普要的是什麼? 看起來是要中國改變他的經濟結構，但其實是要中國改變他的政治結構。其實是要抵制共產主義、社會主義，他要瓦解中國共產黨。川普要的是一個由美國領導的，以民主支持的新世界秩序...
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Daywey Chen
May 4, 20193 min read
Acceptable Cash Ratio > High ROE
When I look for good companies to invest in. One of the important factors that I look for is the company's cash flow. How much cash does...
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Daywey Chen
Apr 20, 20193 min read
Content Marketing V.S. Toolkit Marketing
In general content marketing is a good way to attract potential customers and at the same time retain old customers through continuous...
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Daywey Chen
Mar 30, 20194 min read
5 things to keep in mind when using survey to aid your business strategy adjustment
"Change" is one of the best ways to describe today's business environment. Everything changes besides "change" itself. As a business you...
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Daywey Chen
Mar 20, 20192 min read
An example of a badly aligned corporate identity and visual identity
Having a good strong corporate identity is not enough! You need to translate your identity into a visually comprehensible image for your...
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Daywey Chen
Mar 10, 20193 min read
What does your brand stands for? Help create an image that your customers want to be seen as
Your customers want to be perceived as a certain image to others, and if your brand helps them to achieve that, they will choose you over...
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Daywey Chen
Mar 2, 20193 min read
Branding ! whats the one thing that you want your customers to remember?
Don't try to be everything to everyone, your customers don't have the time to remember the 10 things you are! To find the one sole image...
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Daywey Chen
Feb 18, 20193 min read
Ask Your Clients For Referrals Without Making It Awkward
Nowadays with so many advertisement out there and so many information available. Sometimes its hard for consumers to believe what...
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Daywey Chen
Feb 11, 20194 min read
More is not better! shift your mindset away from the quantity game
Are you working your ass off, trying to keep all your customers happy? Yet your business seems to struggle, your revenue may be rising...
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