Daywey Chen
Building a Single Customer View
You must centralize the management of your company's marketing efforts in order to create great customer satisfaction As your business...
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Daywey Chen
Dec 28, 20183 min read
Don't treat your employees equally!
People are company's most important resources. However, it doesn't mean that they should be treated equally. If you want to retain the...
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Daywey Chen
Dec 26, 20183 min read
Making your life easier by hiring the best people
Most of us would agree that employees are company's most important asset. However, how do we ensure the people we hire are the best? The...
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Daywey Chen
Dec 23, 20182 min read
Embed growth strategies into your product
To lower your cost of marketing by embedding the marketing efforts into the product itself and let it grow! There are many of growths...
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Daywey Chen
Dec 19, 20182 min read
Spotting a good investment from financial statement
You don't have to be a professional to pick out good investment. Looking at a few easy trends and ratios will get you a long way. First...
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Daywey Chen
Dec 16, 20182 min read
Generating Automatic Cash Flow for Your Business
How to generate continuous cash flow for your business? How to make your business standout among the crowd to investors? People dislike...
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Daywey Chen
Dec 10, 20182 min read
Why do people share post on Social Medias?
Why do you share a post? Do you share mostly because it is a great piece of content? Or do you share it because the content tells...
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Daywey Chen
Dec 7, 20184 min read
Before you invest, you need to know how to spot a great business
According to Warren Buffet, the world is divided into 2 kinds of businesses: 1. Great businesses and 2.Everything else... So what are the...
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Daywey Chen
Dec 6, 20183 min read
Finding the customers pain point
Discover the unsolved customer pain to create a market niche, finding the blue ocean strategy. I am currently working at a printing press...
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Daywey Chen
Dec 2, 20183 min read
Using Trello to Manage the CRM cycle
Managing the status of your customer inquiry in an efficient way doesn't require big investment In the age of technology boom, there are...
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Daywey Chen
Dec 2, 20183 min read
Can your marketing become a profit center?
Everyone would agree that marketing is cost, but can marketing become a profit center? Can marketing become a profit center? To serve...
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Daywey Chen
Dec 1, 20184 min read
21世紀行銷 – 從行銷1.0走到行銷4.0
行銷1.0 著重於產品及產品製造，將有限的產品選擇推銷給廣大的群眾市場，最好的例只為在當時1970年代時的福特汽車只推出黑色款汽車。 行銷2.0 客戶在有限的資訊渠道，開始有法比價，企業此時的行銷策略從「賣出」轉至「符合及滿足使用者需求」。 行銷3.0...
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Daywey Chen
Dec 1, 20182 min read
行銷、業務? 傻傻分不清楚 ?
行銷在做什麼呢? 與業務有什麼差別? 行銷與業務兩者之間有許多共同之處也有不同之處，簡而言之行銷與業務最終目的都是要成交客戶，把訂單帶回來，將市場越做越大，將業績越做越好。但在這過程中行銷團隊主要工作為大量的去接觸市場潛在客戶、大量的去宣傳公司的品牌及價值，譬如說廣告文宣的...
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Daywey Chen
Dec 1, 20186 min read
Whats the goal of your website?
Anything you spend time on should have a goal, only when you have a clearly defined goal, you will be able to create an outstanding...
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Daywey Chen
Nov 30, 20185 min read
Look for the true purpose behind a purchase
Customer purchase for a reason. Sometimes these reasons are not that obvious. If you can discover the TRUE reason behind the action, you...
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Daywey Chen
Nov 22, 20185 min read
Guide the customer, make them feel like its their own decision
Guide the customers into the direction that you would like them to behave, make them feel like its their own decision and not forced into...
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Daywey Chen
Nov 19, 20183 min read
Trading competitive advantage to reach a win-win outcome
Economics 101, trading makes everyone better off. Apply the same principle to your sales strategy to create a win-win outcome Building...
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Daywey Chen
Nov 18, 20183 min read
Is there a good way to pass out brochures to people on the streets? (part 3)
If your product could be found at different channels and at the same price then you MUST different your selling point through other...
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Daywey Chen
Nov 18, 20183 min read
Is there a good way to pass out brochures to people on the streets? (part 2)
With the same presentation, the same action and the same product could lead to success if delivered to the right audience at the right...
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Daywey Chen
Nov 13, 20183 min read
Is there a good way to pass out brochures to people on the streets? (part 1)
It is important to work hard, working hard provides you the level playing field to compete. However, it is by working smart that gives...
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